| BASIS FOR COMPARISON | QUALITATIVE RESEARCH | QUANTITATIVE RESEARCH |
|---|---|---|
| Meaning | method of inquiry that develops understanding on human and social sciences, to find the way people think and feel. | used to generate numerical data and hard facts, by employing statistical, logical and mathematical technique. |
| Nature | Holistic | Particularistic |
| Approach | Subjective | Objective |
| Research type | Exploratory | Conclusive |
| Reasoning | Inductive | Deductive |
| Sampling | Purposive | Random |
| Data | Verbal | Measurable |
| Inquiry | Process-oriented | Result-oriented |
| Hypothesis | Generated | Tested |
| Elements of analysis | Words, pictures and objects | Numerical data |
| Objective | To explore and discover ideas used in the ongoing processes. | To examine cause and effect relationship between variables. |
| Methods | Non-structured techniques like In-depth interviews, group discussions etc. | Structured techniques such as surveys, questionnaires and observations. |
| Result | Develops initial understanding | Recommends final course of action |
Tuesday 27 August 2019
Comparison between Quantitative and Qualitative research
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